Clean, Modify, Multiply Your Keyword Lists, Generate Long-Tail Keywords and More...

Use Keyword Builder to Clean, Modify and Multiply Your Keyword Lists

Keyword Builder is for modifying and managing large keyword lists. Use it to remove unwanted keywords, clean unwanted characters from keywords, remove duplicates, sort, search and replace words in keyword phrases, modify keywords and generate long-tail keyword phrases.

Keyword Builder - Basics

Keyword builder consists of a set of lists labelled My Keyword List-A through My Keyword List-E in a tabbed interface. You can use any of these 5 lists to modify and manipulate your large keyword lists. You can also transfer keywords from one list to another.

Adding keywords to Keyword Builder

To add keywords to any of the keyword lists, simply select the corresponding tab and then use the Add ribbonbar button. You may also import keywords from a text file using the Import button.

While in the Brainstorm tab, you can right click on the keywords generated by the Keyword Wizard and trsnsfer keywords to any of the My Keyword Lists.

Removing unwanted keyword phrases

Usually the first step after adding keywords to the keyword builder is to get rid of unwanted keywords. The software includes a number of options for this (see screen shot).

You can manually delete a group of keywords by highlighting them and clicking selected button under the Remove unwanted group. The duplicate button will remove the duplicate entries from the list.

You can also remove keyword phrases based on the number of words in the phrase or based on the presence of specific terms in the phrase. For example, you can use the Contents > Words at start menu to remove all keyword phrases that start with the word screen.

Removing phrases that do not contain a specific word

To remove all keywords that do not contain a word, you will need to use the Filter option to highlight the unwanted words and then use the Remove > Selected ribbon menu to delete the phrases.

Let us say you want to remove all keywords that do not contain the word lcd. First select the Filter > Containing terms anywhere menu and type in lcd. Click OK. This will highlight all phrases that contain the word lcd. Now select Filter > Invert Selection. This will highlight all phrases that do not contain the word lcd. Now you can simply delete the highlighted phrases.

Remove unwanted characters and terms from keyword phrases

These options allow you to clean individual keyword phrases by removing select characters or terms. For example, use Clean Keywords > Substrings > At start and type in monitor to remove the word monitor from all keyword phrases.

You can also use this to remove punctuation marks or other unwanted characters from your keyword lists.

Modify Keyword Phrases

Use this ribbonbar group to sort keywords, convert between lower and upper cases, search and replace terms, append keywords at start or end, do Google match modes (exact, phrase match, etc.) and more.

You can create long-tail keywords for localized adword campaigns by appending names of cities, ZIP codes etc.